Providing fresh and unique content to customers is key in keeping your brand relevant to your target audience and maintaining them as customers and fans. I’ve noticed some athletic departments and teams are doing standout jobs of turning sports fans into convertible online fans with killer social media marketing.

Experian Marketing Services just released its 2014 Digital Marketer report, which gives an in-depth look at how marketers should approach cross-channel marketing, data collection, and more. The report’s 100-plus pages both highlight survey data and give step-by-step tips on how to address some of the most common challenges digital marketers face today. Cross-channel marketing is […]

Effective fitness marketing is more important to your success than ever. With nearly 30,000 clubs across the US and numerous more personal trainers, yoga studios and other fitness businesses, the fitness industry has increased at a phenomenal rate in the last 10 years. That means an intense amount of competition for club owners, fitness experts […]