Experian Marketing Services just released its 2014 Digital Marketer report, which gives an in-depth look at how marketers should approach cross-channel marketing, data collection, and more. The report’s 100-plus pages both highlight survey data and give step-by-step tips on how to address some of the most common challenges digital marketers face today.
Cross-channel marketing is on the minds of many. In fact, Experian data show 80 percent of marketers worldwide reported they’ll run cross-channel marketing campaigns in 2014.
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